Three major events took place on, at, or around Google last week any one of which could radically change the company and its relationships with its users, advertisers, and ad delivery partners. Two of the events will have long lasting effects - the first being Google’s look and operation and the […]
If you run an online website or business you have probably already heard about Google’s Supplemental Index. You may have even heard it being referred to as Google’s Gulag, Google’s Digital Dungeon, or the moniker that seems to have stuck: Google Hell.
Hate it or love it, webmasters are passionate […]
Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questíons people have on this topic.
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IBP tells you in three easy steps what you […]
In order to create a successful website you must have traffíc or visitors to your site. Without traffíc your perfect site is useless; it might as well not even exist.
Much of the time when we take on a new client, one of our recommendations is that they íncrease the amount of unique, keyword-targeted, text content on their site. We generally recommend having at least 250 words of content per page, a number that continues to grow as the years go […]
There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may nevër find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not […]
When we talk about the relationship between SEO and web design, it’s usually the technical part of the website design art that’s relevant, not the visual part (though certain aspects of visual design have their impact on SEO/SEM, as will be shown below).
One of the latest trends in […]
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. In some cases, frustrated by click fraud and […]
Good search engine optimization experts perform extensive keyword research and analysis prior to starting any SEO campaign. Much like PPC marketing, obtaining a large list of related keywords gives a search marketer the opportunity to select the most profitable and high traffic terms. Without a large list of keyword phrases, choices […]
